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Twitter reportedly working on paid service for Rs 200 a month

Twitter is developing a paying subscription model, which software analyst Jane Manchun Wong has discovered would be branded Twitter Blue and will cost $2.99 (over Rs 200) per month.

“Twitter Blue” would have a feature to ‘Undo Tweets’ and bookmark sets.

“Twitter is naming their new subscription service “Twitter Blue,” and it will initially cost $2.99 a month, with paid services, she said in a tweet on Saturday.

According to her, Twitter seems to be developing a tiered pricing model, which will imply a cleaner, more premium interface for users.

“Twitter is focusing on Bookmark Collections, a.k.a. the ‘folders in bookmarks’ feature that has been requested by a large number of users,” Wong said.

Twitter has not yet given a formal response to the post.

Twitter purchased Scroll earlier this month, a $5-per-month premium program that blocks advertising from participating websites.

Twitter has speculated on the possibility of developing a paying membership model that could be reused in the future by other teams.

According to Twitter CEO Jack Dorsey, the company plans to more than double its annual sales to more than $7.5 billion by 2023, including at least 315 million mDAU (monetizable regular active users).

“In 2023, we expect to more than double our annual sales to more than $7.5 billion. This requires us to increase market share through performance advertisements, extend brand advertising, and broaden our product offerings to small and medium-sized companies worldwide “Twitter’s CEO had said.

What do you think?

Written by Ankur J Kakoti


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