July 07, Tuesday is a day designated for highlighting the spending power of Black Americans, where the Black Americans are encouraged not to spend a dollar, if they do, they will only do it at Black-owned businesses.
Calvin Martyr, an activist, and musician from Killeen, Texas, promoted the social media event by posting a video on Youtube to mark a day after a couple of months of protests over police brutality and racial inequality to show the power of Black Dollar by challenging people to avoid in-store and online purchases, unless from a Black-owned business.
According to a website, 07 July, is the only beginning of a lifelong pursuit of economic empowerment as a reality for ALL BLACK PEOPLE, If we can do it for a day, we can do it for a week, a month, a year… and one day we will look at up and it will be a way of life, We are the people of this nation and at any time can demand our liberation by withholding our dollars.
“We believe that if we unite enough people for one day to not spend their dollars, it will make an impact in the economy, and they will take notice,” “Martyr” stated in a May 29 social media posted video.
Image Source: wwd.com