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Amazon to retire Prime Now

Amazon also confirmed the discontinuation of the standalone Prime Now shipping app, and the company’s key app and website will now provide two-hour delivery choices.

The business stated that it has already migrated the Prime Now experience to Amazon in India, Japan, and Singapore, and has decommissioned the Prime Now app and website.

“We began delivering two-hour delivery from Amazon Fresh and Whole Foods Market in the United States in 2019. We’ll migrate our third-party partners and local merchants to the Amazon shopping experience globally until the Prime Now app and website are phased out later this year “Stephenie Landry, Amazon’s vice president of grocery, was told.

Prime Now debuted in 2014.

Now, one simple software would be available for shopping, monitoring purchases, and calling customer support.

“The same lightning-fast delivery on daily essentials, presents, games, and high-quality groceries that Prime Now subscribers have come to expect is now accessible on Amazon,” Landry said in a statement on Friday.

According to the firm, consumer reviews on Amazon’s two-hour delivery service have been extremely supportive, and it’s a logical next move to globalize the ultrafast delivery experience.

Customers in the United States will now conveniently connect products to their Amazon Fresh or Whole Foods Market shopping carts via their Alexa shopping list.

What do you think?

Written by Ankur J Kakoti


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