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Fidji Simo, former head of the Facebook app, joins Instacart as CEO.

Fidji Simo, former head of the Facebook app, joins Instacart as CEO.

Fidji Simo, former head of the Facebook app, joins Instacart as CEO. After eight years as Vice President and Head of the Facebook app. Which reaches billions of users each month. Fidji Simo will leave Facebook and take over as CEO of online grocery leader Instacart, effective August 2, just weeks ahead of its first public offering.

Simo has been in charge of the development and strategy for the Facebook app for the last decade. Overseeing features such as the News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, and Ads. Simo has also worked on the Facebook website.

On Thursday, the company announced that Apoorva Mehta, the company’s founder. And current CEO would be promoting to Executive Chairman of the Board. And will continue to report to the company’s Board of Directors.

Since founding Instacart 10 years ago with the ambitious aim of putting a whole industry online. Mehta has built and developed an amazing business that now services the entire food supply chain.

“Getting to collaborate with Instacart’s incredible team and retail partners to rethink the future of groceries. And build a world where everyone has access to the food they love is a dream come true. And together we will have more time to enjoy it,” Simo added.

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For some of the world’s biggest corporations, Simo has more than 15 years of expertise in operations management, strategy, and product development.

The squad, according to Mehta, will be even better positioned to capitalize on the enormous potential that lies ahead of them with Simo in the driver’s seat. “

Simo was also a driving force behind Facebook’s mobile monetization strategy, serving as the team leader in charge of architecting the company’s advertising business and developing mobile ad formats, among other things.

As part of this effort, she introduced autoplaying videos in News Feed and worked on the development and launch of Facebook Live and Facebook Watch.

Originally from Italy, Simo moved to the United States in 2007 to work on eBay’s strategy team. During her time at eBay, she contributed to the growth of the company’s local commerce and classified advertising initiatives.

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Written by Ankur J Kakoti

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