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Tata Digital invests $75M in fitness startup CureFit

Tata Digital invests $75M in fitness startup CureFit

Tata Digital invests $75M in fitness startup CureFit. Tata Digital, a Tata Sons company, said Monday that it will invest up to $75 million in fitness company CureFit.

Mukesh Bansal, founder, and CEO of CureFit has been appointed President, Tata Digital. Additionally, he will retain his leadership position at CureFit, according to a statement from the firm.

“The CureFit collaboration, with its industry-leading platform for exercise and wellness, complements our overall healthcare strategy, as fitness becomes an increasingly vital part of a consumer’s life,” stated N. So, Chandrasekaran, Chairman Tata Sons.

Tata Digital began operations in August 2019 with the goal of developing consumer-centric digital companies. That cater to consumers’ deep involvement and demands across many sectors.

CureFit, on the other hand, is a global leader in the fitness and wellness industry. Which is expanding at a 20% annual rate and is predicted to reach $12 billion by 2025.

CureFit has raised roughly $418 million prior to today’s announcement.

“As a Tata Digital member, we will be able to nationalize our client offerings. Tata Digital has an incredibly exciting ambition to build the next generation of consumer platforms. Bansal said that I am a member of the team implementing that goal.

Curefit provides a comprehensive approach to fitness and yoga, mental health, good eating, as well as consultations, diagnostics, and personal training.

“The Tata digital relationship will greatly accelerate Cure. Fit’s development as a fitness and wellness leader and will provide access to a big new customer base,” said Sudhir Sethi, Chairman of Chirate Ventures and a member of the CureFit board of directors.

What do you think?

Written by Ankur J Kakoti

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