Foot Scanning Devices: The Solution to Shoe Size Woes
An all-too-common consumer experience is finding that the “correct” shoe size is not a perfect fit. Numerical sizes are not standardized across brands and styles, leading to frustration and a potential missed sale opportunity.
Retail technology firm Volumental has come up with an innovative solution to help consumers avoid this footwear sizing headache. With their foot scanning devices, shoppers can now accurately determine their size and receive personalized recommendations for shoes that will fit them best based on their unique foot shape, arch, and more. This not only removes the guesswork but also provides valuable information about their individual feet. By incorporating this technology into their shopping experience, retailers have seen sales grow by 20 percent and returns fall by 18 percent.
Enhancing Customer Experience with Personalized Recommendations
The foot scanning devices developed by Volumental have revolutionized the way consumers shop for shoes. At partner retail stores, shoppers can simply get scanned and obtain their size results. Based on these measurements, they receive personalized shoe recommendations that consider factors such as their foot shape, arch type, and other crucial elements. This customized approach eliminates the frustration of buying ill-fitting shoes and greatly enhances the overall shopping experience.
Volumental CEO and co-founder Alper Aydemir emphasizes the importance of the personal touch in driving positive outcomes for retailers. He affirms, “It’s never the technology itself that delivers the results at the end. It’s mainly about the people and the execution of the teams, of the retail operations and all the support functions around it.” By prioritizing customer satisfaction and incorporating the latest technology, retailers can create a winning formula that keeps shoppers coming back for more.
Boosting Customer Loyalty through Valuable Insights
One of the many benefits of utilizing Volumental’s foot scanning devices is the wealth of information it provides about the customer’s individual feet. By scanning their feet, shoppers gain insights into their foot shape, arch type, and other important details. This not only allows them to find the perfect fitting shoes but also empowers them with knowledge about their own body. Through this personalized experience, retailers are able to establish a deeper connection with their customers. Aydemir highlights the positive impact of this approach by stating, “The cohort of people with scans actually return to the store and brand more and more often.” The foot scans build loyalty and open the lines of communication with customers, as they are incentivized to provide their email in exchange for their scan data.
For retailers who have embraced Volumental’s technology, such as Fleet Feet and Red Wing Shoes, the results speak for themselves. They have witnessed a remarkable 20 percent increase in sales and an impressive 18 percent decrease in returns. These statistics demonstrate the effectiveness of the foot scanning devices and how they can significantly boost profitability for retail businesses.
Keeping the Shopper at the Center of Developments
Volumental CEO Alper Aydemir reflects on the company’s decade-long journey and highlights the importance of prioritizing the shopper in every development. He explains, “Thinking about what experience and feelings the consumer wants and working backwards leads to better products and technology. We probably wouldn’t have come this far without that.”
With a relentless focus on the customer, Volumental has continuously evolved its technology to meet the changing needs and expectations of consumers. By staying tuned in to what customers desire and value in their shopping experience, the company has been able to develop solutions that truly resonate.
The Future of Footwear Retail: Personalization and Beyond
Aydemir shares his vision for the future of footwear retail, highlighting the role of personalization and technological advancements. In a fireside chat with Kate Nishimura, features editor at Sourcing Journal, he provides insights into Volumental’s technology, the impact of personalization, and his predictions for the industry moving forward.
As technology continues to advance, the possibilities for enhancing the customer experience within the footwear industry are boundless. Volumental’s foot scanning technology is just the beginning of a new era of personalized retail. With ongoing advancements, retailers will have even more tools at their disposal to provide customers with tailored recommendations and a seamless shopping journey.
In conclusion, Volumental’s foot scanning devices have revolutionized the shoe shopping experience by providing accurate size measurements and personalized shoe recommendations. By prioritizing the shopper and incorporating the latest technology, retailers can not only enhance customer satisfaction but also drive sales and build customer loyalty. As the future of footwear retail unfolds, personalization and technological advancements will continue to shape the industry, providing customers with an unparalleled shopping experience.
