Threads, Meta’s micro-blogging platform, has quickly gained popularity since its launch. Users have long complained about the inability to delete their Threads profile without deleting their Instagram account. Now, Instagram head Adam Mosseri has announced two crucial updates addressing these concerns.
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Separate Profile Deletion
Adam Mosseri, in a Threads post, revealed that the platform is rolling out two updates based on user feedback. The first allows users to delete their Threads profile without having to delete the linked Instagram account. Previously, Threads profiles were directly linked to Instagram accounts, making it impossible to delete a Threads profile without also deleting the Instagram account. With the new update, users can now delete their Threads profile without affecting their Instagram account. These changes can be made through the Settings > Account > Delete or Deactivate Profile section.
Improved Privacy Controls
In addition to the separate profile deletion feature, Threads is also introducing enhanced privacy controls. Previously, posts on the app automatically appeared on Instagram and Facebook feeds. This cross-platform feature was intended to increase engagement but raised privacy concerns as users had no control over where their Threads posts would be visible. Now, users can opt out of having their Threads posts featured on platforms outside of Threads. This new setting can be accessed in the Privacy section of the Settings menu.
Since its launch, Threads has faced criticism for its lack of typical features found in text-based social media platforms. However, it recently introduced a Web version to compete with X (formerly Twitter) and added an edit button and Voice Threads feature, allowing users to edit posts within five minutes of posting and post recorded voice messages respectively.
User Retention Challenges
Despite a record-breaking launch with 100 million downloads, Threads struggled to retain users, losing over half of its initial user base. Meta CEO Mark Zuckerberg expressed the company’s focus on improving user retention, acknowledging the challenge of retaining a large user base. These efforts show Meta’s commitment to addressing user concerns and retaining a dedicated user base.
Continued Growth and Innovation
Despite initial challenges, Threads continues to evolve and address user feedback. The platform’s response to user concerns, along with the introduction of new features, demonstrates its commitment to providing an engaging and user-friendly experience. With these updates, Threads aims to improve user retention and maintain its position as a prominent micro-blogging platform.
The recent updates from Threads, including the ability to delete profiles separately from Instagram and improved privacy controls, mark a significant step forward for the platform. These changes address long-standing user concerns and reflect Meta’s dedication to enhancing the user experience. As Threads continues to evolve and innovate, it remains a key player in the micro-blogging space, striving to meet user needs and preferences.